|
Free Help writing Mission Statements
Mission Statements are difficult to write - they should short,
clear, vivid, inspiring and concise without using jargon,
complicated words or concepts. They are included
in documents such as Business Plans and Staff Handbooks and can
be described as a cross between a company slogan, or tagline,
and an executive summary! Successful Mission Statements are
memorable and engaging. A combination of both a company's
mission and a company's vision of the future may be
included in a Mission Statement. No wonder Mission Statements
are hard to write!
Definition of a
Mission
A Mission is
defined as 'Purpose, reason for being'. Defined simply "Who we
are and what we do".
Definition of a
Vision
A Vision is
defined as 'An Image of the future we seek to create'.
What are Mission Statements?
What is the Definition?
A good
definition for a Mission Statement is a sentence or short paragraph which is
written by a company or business which reflects its core
purpose, identity, values and principle business aims.
-
It therefore contains important
information about a company in a nutshell. This
should include the the company mission ( what
the company does, its products, its services and
its customers) and can include its vision ( the
future plans with aims and objectives).
How long are Mission Statements?
A good
example is just one sentence or a short paragraph consisting of between
two and four
sentences.
Who are Mission Statements
written for?
These types
of
Statements are written for customers and employees.
Useful Hints and
Tips on How to Write a Mission Statement
Some hints and tips on How to write a Mission Statement:
-
Take your time when writing, its a difficult but very important task, learning how
to write one takes time! Above
all it must be accurate and concise!
-
Get the 'feel' of them by checking
out the samples and examples of some big companies
-
Make
short separate lists of the following:
-
Products - Pricing, Quality, Range
-
Services - What you do for your customers and
how well you do it!
-
Technology - Your use of Technology
-
People involved in your business
-
Your
Values and Philosophy
-
Your
Vision - future plans with aims and objectives
-
Pick out the most important points
-
Obtain input from other people and review
the corporate examples and samples again
-
You
will now be in an excellent position and know
how to write a Mission statement!
-
Put
your most important words together which
must be combined in one sentence or short paragraph
-
You
will then have learned How to write a Mission
Statement!
Importance of Mission Statements
Their importance should not be underestimated. One small
sentence will describe the major function of a company. One
short, good
paragraph will briefly describe a company, its values, products, USP,
services and vision for the future - all of which will convey a
highly professional image. All companies change with time and
changes should be reflected in and are therefore often reviewed every five
years.
Mission Statements
We hope that our
definitions, hints and tips will help you to compose a really
successful Mission Statement which is suitable for both your
associates, customers and employees
Information from Examples Help
Need to write a letter or other business
documents?
Improve your skills with an example,
illustration and specimen. The layout and format
of letters are detailed in the free, online
Letter Writing
presentation. This also includes sections on formal or informal
writing, the three Paragraph Format and some tips on Spelling,
Punctuation and Grammar. It's free and only takes a couple of
minutes to go through and will increase your confidence with
this type of task.
|
