MISSION STATEMENTS

Samples Index

Vision Statements

Mission Statements Index

Free Help writing Mission Statements

Mission Statements are difficult to write - they should short, clear, vivid, inspiring and concise without using jargon, complicated words or concepts. They are included in documents such as Business Plans and Staff Handbooks and can be described as a cross between a company slogan, or tagline, and an executive summary! Successful Mission Statements are memorable and engaging. A combination of both a company's mission and a company's vision of the future may be included in a Mission Statement. No wonder Mission Statements are hard to write!

Definition of a Mission

A Mission is defined as 'Purpose, reason for being'. Defined simply "Who we are and what we do".

Definition of a Vision

A Vision is defined as 'An Image of the future we seek to create'.

What are Mission Statements? What is the Definition?

A good definition for a Mission Statement is a sentence or short paragraph which is written by a company or business which reflects its core purpose, identity, values and principle business aims.

It therefore contains important information about a company in a nutshell. This should include the the company mission ( what the company does, its products, its services and its customers) and can include its vision ( the future plans with aims and objectives).

How long are Mission Statements?

A good example is just one sentence or a short paragraph consisting of between two and four sentences.

Who are Mission Statements written for?

These types of Statements are written for customers and employees.

Useful Hints and Tips on How to Write a Mission Statement

Some hints and tips on How to write a Mission Statement:

Take your time when writing, its a difficult but very important task, learning how to write one takes time! Above all it must be accurate and concise!
Get the 'feel' of them by checking out the samples and examples of some big companies
- Click Sample Mission Statements for this information
Make short separate lists of the following:
- Products - Pricing, Quality, Range
- Services - What you do for your customers and how well you do it!
- Technology - Your use of Technology
- People involved in your business
  - Competitors - Your position in the marketplace - and your USP ( Unique Selling Points )
  - Suppliers
  - Customers
  - Employees
  - The Community
- Your Values and Philosophy
- Your Vision - future plans with aims and objectives
Pick out the most important points
Obtain input from other people and review the corporate examples and samples again
- List some positive words - power words for your statement
You will now be in an excellent position and know how to write a Mission statement!
Put your most important words together which must be combined in one sentence or short paragraph
You will then have learned How to write a Mission Statement!

Importance of Mission Statements

Their importance should not be underestimated. One small sentence will describe the major function of a company. One short, good paragraph will briefly describe a company, its values, products, USP, services and vision for the future - all of which will convey a highly professional image. All companies change with time and changes should be reflected in and are therefore often reviewed every five years.

Mission Statements

We hope that our definitions, hints and tips will help you to compose a really successful Mission Statement which is suitable for both your associates, customers and employees

Information from Examples Help

Need to write a letter or other business documents? Improve your skills with an example, illustration and specimen. The layout and format of letters are detailed in the free, online Letter Writing presentation. This also includes sections on formal or informal writing, the three Paragraph Format and some tips on Spelling, Punctuation and Grammar. It's free and only takes a couple of minutes to go through and will increase your confidence with this type of task.