HOW TO WRITE MISSION STATEMENT

Samples Index

Vision Statements

Mission Statements Index

How to Write a Mission Statement!
Learn how to Write a Mission Statement! Mission Statements are hard to write! A Mission Statement should be short, concise, clear, vivid and inspiring. The most effective way to write a Mission Statement is to avoid jargon, complicated words or concepts - remember you are writing this for the public, not just employees of the company. A company Mission Statement should be included in documents such as Business Plans and Staff Handbooks. A Mission Statement can be described as a cross between a company slogan, or tagline, and an executive summary! Learn how to Write a Mission Statement which is both memorable and engaging. Write a combination of both a company's mission and a company's vision of the future. As we said at the beginning it is difficult to write a Mission Statement - but our helpful hints and tips will help!

How to Write a Mission Statement? What is the Definition of a Mission Statement?
A good definition for a Mission Statement is a sentence or short paragraph which is written by a company or business which reflects its core purpose, identity, values and principle business aims.

It therefore contains important information about a company in a nutshell. This should include the company mission ( what the company does, its products, its services and its customers) and can include its vision ( the future plans with aims and objectives).

How to Write a Mission Statement - Definition of a Mission and a Vision
Let's clarify the difference between the two! A Mission is defined as 'Purpose, reason for being'. Defined simply "Who we are and what we do". A Vision is defined as 'An Image of the future we seek to create'. Write a Mission Statement which includes both elements.

How to Write a Mission Statement - Length Guidelines
A good example is just one sentence or a short paragraph consisting of between two and four sentences. Remember that these types of company Statements are written for both customers and employees.

How to Write a Mission Statement for various establishments
Many people are searching for examples and sample Mission statements. If you have to achieve this task then there is no better way to prepare than to check out the examples and samples of Mission statements that we have provided from the most successful companies and organisations. Examples and Sample Vision Statements are required for different reasons and different purposes including the following:

How to Write a Mission Statement - Look at samples from successful companies
Some helpful hints and tips on 'How to write a Mission Statement':

Take your time when writing a Statement, its a difficult but very important task, learning how to write one takes time! Above all it must be accurate and concise!
Get the 'feel' of them by checking out the samples and examples of some big companies
- Click Mission Statement Examples for this information
- The Disney is a great example of using powerful and compelling words
"We create happiness by providing the finest in entertainment for people of all ages, everywhere."
Famous Mission Statements
Company Mission Statements

How to Write a Mission Statement - Gather important company information
Gather important information before writing about your company. Make short separate lists of the following:

Products - Pricing, Quality, Range
Services - What you do for your customers and how well you do it!
Technology - Your use of Technology
People involved in your business
- Competitors - Your position in the marketplace - and your USP ( Unique Selling Points )
- Suppliers
- Customers
- Employees
- The Community
Your Values and Philosophy
Your Vision - future plans with aims and objectives - see Vision Statements
Pick out the most important points

Now, Write a Mission Statement!
Before writing anything obtain input from other people and review the company examples and samples again. List some positive words - power words to include in your statement - In the Disney example the word 'happiness' stands out a mile. You will now be in an excellent position and know how to write a this type of statement! Put your most important words together which must be combined in one sentence or short paragraph. You will then have learned How to write a Mission Statement!

Write a Mission Statement - AGAIN!
The importance of a Mission statement should not be underestimated. One small sentence will describe the major function of a company. One short, good paragraph will briefly describe a company, its values, products, USP, services and vision for the future - all of which will convey a highly professional image. All companies change with time and changes should be reflected in and are therefore often reviewed every five years. You will then be looking to write a Mission Statement again!

How to Write a Mission Statement
We hope that our definitions, hints and tips will help you to write a great statement which is suitable for both your associates, customers and employees.