Restaurant Mission Statement

Samples Index

Vision Statements

Mission Statements Index

Writing a Restaurant Mission Statement

Looking for help or inspiration for writing a Restaurant Mission Statement? This article details an explanation of a Mission Statement, how to write a restaurant mission statement and some samples and examples of the different types of Restaurant Mission Statement that have been developed by existing restaurants. These will provide a good outline to creating a Mission statement for yourself, your own company or small business. Our article on How to Write a Mission Statement will also prove really helpful.

Restaurant Mission Statement - Definition: Who we are and what we do

A Mission Statement is a sentence or short paragraph which is written by a company or business which reflects its core purpose, identity, values and principle business aims. A Mission is defined as 'Purpose, reason for being'. Defined simply "Who we are and what we do". The most successful examples of Restaurant Mission Statement are powerful, compelling and inspire confidence. Rule number 1 - Keep it simple! Check out our Top Ten Mission Statements for the best and most effective statements by some of the most successful companies in the world. The Disney example is a great example of how to write a Mission Statement. It uses 'power' words to make the Disney Mission Statement stand out - the word 'happiness' stands out a mile.

Best Restaurant Mission Statement - Guidelines - Keep it Simple!

The best Restaurant Mission Statement should be written with the following guidelines in mind:

Short and Concise
Memorable
Clear and engaging - If you were a customer at your restaurant what would you like to see?
Inspiring
Powerful and compelling words

Samples and Examples of a Restaurant Mission Statement

Samples and Examples of a Restaurant Mission Statement

Listed below are Samples and Examples of the different wording used by various restaurants in their Restaurant Mission Statement. See which one appeals to you. What do you like about them? What would your customers like?

Denny's Mission Statement

Our Mission at Denny's is to establish beneficial business relationships with diverse suppliers who share our commitment to customer service, quality and competitive pricing.

McDonalds

McDonald's vision is to be the world's best quick service restaurant experience. Being the best means providing outstanding quality, service, cleanliness, and value, so that we make every customer in every restaurant smile.

Pizza Hut

"We take pride in making a perfect pizza and providing courteous and helpful service on time, all the time. Every customer says, "I'll be back!"

Wendy's Mission Statement

Our mission is to deliver superior quality products and services for our customers and communities through leadership, innovation and partnerships.

Darden Restaurants'

"We take pride in providing a terrific dining experience to every guest, every time, in every one of our restaurants. That is how we will be the best company in casual dining, now and for generations."

Western Sizzlin's

Not specifically labeled as a "mission statement, Western Sizzlin has what it calls "company perspectives" that provides the same kind of vision and purpose as a mission statement:

"Our primary goal has always been to exceed our guest's expectations for both quality and service. Our restaurants strive to provide a relaxing, enjoyable dining experience in a friendly, family oriented atmosphere."

Hobee's

"We are a motivated team of health-conscious, community-minded individuals. We are committed to the highest standards of food quality and customer service. We care about our guests' experience and our crew's development. At Hobee's, we are dedicated to taking the extra step at every level to be the best we can be!"

Aangan

At Aangan we have a very clear and precise mission, to impress our customers by giving them the highest degree of service possible and by providing them with the freshest, finest & good quality food at reasonable prices, in a soothing and comfortable environment.

SUBWAY

"To provide the tools and knowledge to allow entrepreneurs to successfully compete in the QSR industry worldwide by consistently offering value to consumers through providing great-tasting food that is good for them and made the way they like it."

Giorgio's Italian Restaurant

“Where Taste Is Everything”.

Famous Dave's

At Famous Dave's, we want all of our Associates to... Be FAMOUS! We're serious! It's our mission statement and it means being a part of something special, being a member of the Famous Dave's family. Famous Food and Smokin' Service - that's our recipe for Guest Satisfaction. Our Associates are the key ingredient! Mission - Be Famous! Vision - The Absolute Best in BBQ, Ever!

Your Restaurant Mission Statement

The importance of your Restaurant Mission Statement should not be underestimated. One good paragraph will describe the values, services and vision for your business venture and restaurant.