Starbucks Vision Statement We have provided below the content of the Starbucks Vision Statement which details their outlook of the future. Effective and successful statements are powerful and compelling, conveying confidence and inspiring views of the future. The importance of these types of statements should not be underestimated. One good paragraph will describe the values, services and vision for the future. | "To establish Starbucks as the most recognized and respected brand in the world." |
"Our mission: to inspire and nurture the human spirit – one person, one cup and one neighborhood at a time."To accomplish its mission, Starbucks has principles that guide all of its employees as they go about their daily business: •Our Coffee – It has always been, and will always be, about quality. •Our Partners – We always treat each other with respect and dignity. And we hold each other to that standard. •Our Customers – When we are fully engaged, we connect with, laugh with, and uplift the lives of our customers – even if just for a few moments. •Our Stores – It’s about enjoyment at the speed of life – sometimes slow and savored, sometimes faster. Always full of humanity.•Our Neighborhood – We can be a force for positive action – bringing together our partners, customers, and the community to contribute every day. •Our Shareholders - We are fully accountable to get each of these elements right so that Starbucks – and everyone it touches – can endure and thrive. |