Mission Statement Examples

Mission Statement Examples
Mission Statement Examples are useful when you need to create your own mission statement. We have provided a whole ranges of examples and samples from some of the most important and successful companies, businesses and corporations. These include Mission Statement Examples from companies such as Sony, Disney, Ford, Amazon, Facebook, McDonalds, Google and Nike. These Mission Statement Examples will provide you with some good ideas and inspiration. These Mission Statement Examples contain important information about a company but in a nutshell. This information usually includes the the company aims or objectives, what the company does, its products, its services and its customers and can also include its vision of their future plans with aims & objectives).

Mission Statements

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Mission Statements

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Mission Statement Examples - What is a Mission Statement?
A good Mission Statement is a sentence or short paragraph which is written by a business which reflects its core purpose, identity, values and principle business aims. It provides details of what the organization or business does, its products, its services and its customers. The most successful company descriptions are powerful, compelling and inspire confidence. Some businesses and corporations choose to combine both their mission and vision of the future.

Mission Statement Examples used by successful Companies and Businesses
There are no rules, as such, for writing mission statements - a quick glance of our selection of mission statement examples will show you that there is not a universally adopted format, however, the best examples are written along the following guidelines:


The best examples are Simple, Short and Concise

They are highly relevant to the business and the customers and the best ones are memorable

They are clear and engaging

They include Inspiring, Powerful and compelling words about the business

Great Mission Statement Examples
Some most highly effective Mission Statement Examples include the following - can you guess which companies these Mission Statement Examples came from?

Example 1: "To experience the joy of advancing and applying technology for the benefit of the public"
Example 2: "To build a place where people can come to find and discover anything they might want to buy online."
Example 3: "We create happiness by providing the finest in entertainment for people of all ages, everywhere."

Mission Statement Examples
We have included Mission Statement Examples used by all walks of business. Links to specific companies and businesses are provided below but there are also articles providing examples for specific businesses:

Specific Mission Statement Examples
Company Mission StatementsTake a look at the statements produced by big, successful companies
Top 10 Mission StatementsWe have selected our Top Ten statements - compelling and engaging
Bank Mission StatementsWell, we had to include the banking industry in our examples!
Medical Mission StatementsExamples used by the health care providers
Technology Mission StatementsExamples used by the biggest global internet based companies and businesses
Restaurant Mission StatementsSmall, innovative businesses also invest their time in creating a great statement
Salon Mission Statement ExamplesIdeal examples for those in the beauty salon business

Mission Statement Examples used by successful Companies and Businesses
Get the 'feel' of creating Mission statements by checking out these Mission Statement Examples of some of the most successful companies in the World. The Mission Statements examples created by large businesses tend to be short, concise, memorable, clear, engaging and Inspiring. Persuasive and compelling words  can often be seen in these Mission Statement examples which are often referred to as "Power words". We have detailed Mission Statement Examples from many great businesses and have highlighted powerful words that they use in their descriptions. Just click a link to select Mission Statement examples detailed below.

Mission Statement ExamplesPowerWordsMission Statement ExamplesPower WordsMission Statement ExamplesPower Words
DisneyHappinessFord MotorsProud, heritagePepsiClarity, success
AmazonDiscoverSouthwest AirlinesSafeStarbucksPremier
McDonaldsQuick, Value, SmileHome DepotCompetitive pricesToyotaBest, support
Toys 'R' UsKids, FunIBMInventionVerizonCommunicate
Coca ColaRefresh, WorldLowesHelping, distinctionsWal Mart Enhance, women
DellSuccessful, bestMedCentral HealthExpertGoogleUniversally
VerizonOpen communicationMicrosoftPotentialYahooEssential global
EbayGlobalNikeProactive, caringGeneral MotorsSocially responsible
Boeing Mission StatementBecome the dominant    
Mission Statement ExamplesMission Statement ExamplesMission Statement Examples
Please note that many businesses update their Mission Statements every 3 - 5 years

How to Write Mission Statements - Watch the Video!
You have a great selection of Mission statement examples to use as guidelines but we have also provided a short video on a simple step-by-step guide on writing your own Mission Statement.


How to Write Mission Statements - Watch the Video!


How to Write Mission Statements
Watch the Video!

Writing a report or business plan? Need to find out how to write a Mission Statement? Our Samples and Examples Help! Our video provides a good example of how to complete this job. The short video is designed to provide some inspiration to approaching this important business undertaking. Save yourself some time and look at the video example on Mission Statements for help and inspiration.

Mission Statement Examples

Mission Statement Examples used by successful Companies and Businesses
Want to check out some more mission statement examples?

Proctor & GambleProsperAppleProvingBank of AmericaCommunities
Gateway ComputersDesiresGapDedicated, talentedIkeaDesign, durability
DHLExpertiseFacebookShareDairy QueenBest products
Nintendo StatementQuality, respectKelloggGrowth, NutritiousDunkiní DonutsHigh quality
Pizza HutPride, perfectRalph LaurenStyleRed CrossHumanitarian, protect
BudweiserWorldVirgin AtlanticSafety, securityDow ChemicalsMastering
SearsLasting relationshipsXerox StatementResultsDenny'sCommitment
Hewlett PackardWelfare, humanityNature ConservancySavingIntel StatementDelight
TwitterFriends, familyStumbleUponDiscoverAdobeRevolutionize
Opera SoftwareState-of-the-artHersheySweet momentsBurger KingCourteously, ethically

Please note that many businesses update their statements every 3 - 5 years

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Mission Statement Examples

Samples and Examples
Helpful, examples, ideas hints and tips
Easy techniques for writing a Mission Statement
Strategic Planning
Improve your skills - Content, Ideas and Format
Ideas, examples and information
Free video on How to Write a Mission Statement
Strategic Planning - Examples - Samples


Mission Statement Examples - Strategic Planning - Sample - Example - Importance - Definition - Define - Writing - Free - Good - Content - Format - Free Hints And Tips - How To Write - Objective - Goal - Future -  Mission Statement Examples

Mission Statement Examples

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