The Mission Statement Every company has a Mission Statement. But they are very difficult to write - they should short, clear, vivid, inspiring and concise without using jargon, complicated words or concepts. A Mission Statement is generally included in documents such as Business Plans and Staff Handbooks and can be described as a cross between a company or corporate slogan, or tagline, and an executive summary! A highly successful Mission Statement is both memorable and engaging. A combination of both a company's mission and a company's vision of the future may be included in a Mission Statement. No wonder a Mission Statement is hard to write and there is so much confusion between a Mission Statement and a Vision Statement!
The importance of a company Mission Statement cannot be underestimated. This section has clear and concise examples, illustrations, samples and specimens of different types. Learn how to write successful Mission Statements with our easy to follow guide and hints and tips. There are also numerous examples and samples of the types used by famous companies. Confused about the difference between Mission Statements and Vision Statements? These sections, with their various types of examples and samples is designed to help! To learn how to write an effective Mission Statement click one of the following links:
The Mission Statement The Mission Statements link, for Businesses and Corporations, provides details of the definition and importance of the Mission Statement together with hints and tips explaining how to write a Mission Statement other links provide examples and samples.
Samples and examples from Adidas, Amazon, Apple Computer, Burger King, Coca Cola, Dell, Disney, Ebay, Ford, Ford Motor Company, General Electric, General Motor, Home Depot, IBM, Lowes, McDonalds, Microsoft, Nike, Pepsi, Sony, Starbucks, Toyota, Verizon, Yahoo, Church, School, Family, Adidas, Amazon, Apple Computer, Burger King, Coca Cola, Dell, Disney, Ebay, Ford, Ford Motor Company, General Electric, General Motor, Home Depot, IBM, Lowes, McDonalds, Microsoft, Nike, Pepsi, Sony, Starbucks, Toyota, Verizon and Yahoo.
Examples of Mission Statements The following are samples and examples used by famous companies - can you identify which company created which?
"We will prepare and sell quick service food to fulfil our guest's needs more accurately, quickly, courteously, and in a cleaner environment than our competitors. We will conduct all our business affairs ethically, and with the best employees in the mid-south. We will continue to grow profitably and responsibly, and provide career advancement opportunities for every willing member of our organization."
"To make the world's information universally accessible and useful"
"To experience the joy of advancing and applying technology for the benefit of the public"
"To build a place where people can come to find and discover anything they might want to buy online."
"To enhance and integrate our supplier diversity programs into all of our procurement practices and to be an advocate for minority- and women-owned businesses."
"To produce high-quality, low cost, easy to use products that incorporate high technology for the individual. We are proving that high technology does not have to be intimidating for non-computer experts."
"To be the consumer's first choice for food, delivering products of outstanding quality and great service at a competitive cost through working faster, simpler, and together."
The Vision Statement The Vision Statement link, for institutions and establishments such as learning and church establishments, provides details of the definition and importance together with hints and tips explaining how to write a Vision Statement.
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Examples and samples used by Coca Cola, McDonalds, GEC, GM, Dell, Disney, Ebay, Ford Motor Company, General Electric, General Motor, Home Depot, IBM and Lowes
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